Cookie Policy

This policy notice describes the types of cookies used on this website and how they are used, as well as explaining what actions can be taken to block or delete the cookies.


What are cookies?

Cookies are small text files that websites visited by users send to their devices, usually via browser, where they are stored before being re-transmitted to the same websites on subsequent visits. During the browsing of a website, users may also receive cookies sent from other third-party websites or web servers on which certain embedded elements of the website may reside, such as images, maps, sounds, links to the pages of other web domains, and so on. On subsequent visits, the cookies are re-transmitted to the website that originated them, in the case of first-party cookies, or to the other websites that use them, in the case of third-party cookies. Cookies are useful because they allow a website to recognize a user’s device or the specific user, for example, for logging in to a reserved area. Based on their function and purpose, the Italian Privacy Guarantor classifies cookies according to four main types: First-party Cookies, Third-party Cookies, Technical Cookies and Profiling Cookies.
The two main divisions in this regard concern:

  • • First-party cookies vs. third-party cookies: First-party cookies are installed on the user’s device directly by the website the user is visiting, while third-party cookies are installed by a different website through the website being visited.
  • • Technical cookies vs. profiling cookies: These two types of cookie have very different purposes. According to Article 122, Paragraph I of the Italian Privacy Code, technical cookies are used for the sole purpose of “transmitting a communication over an electronic communications network or providing an information society service explicitly requested by a subscriber or user”. In other words, they are used by the owner or manager of a website solely to guarantee the correct functioning of the site or improve its usability for users, and not for any other purposes. Profiling cookies, on the other hand, are aimed at creating profiles associated with users, which are then used to send advertising in line with the preferences indicated by the users’ browsing.

Technical Cookies

Technical cookies have the sole purpose of allowing the website to function properly. The technical cookies used by the owner of the website can be subdivided into the following categories:


  • Browsing and Session Cookies: These allow browsing preferences to be saved and the user’s browsing experience optimized. They are essential for browsing the site and making use of all of its features, such as keeping the user’s session active and allowing the user to log into restricted areas. The cookies are necessary in order to provide the services demanded by the user. They do not collect information to be used for commercial purposes. The use of session cookies, which are not stored permanently on the user’s device and are deleted when the browser is closed, is strictly limited to the transmission of session identifiers (numbers randomly generated by the server) that allow for secure and efficient use of the site. The session cookies used on this site avoid the use of other tools that may prejudicial to the privacy of the user’s browsing, and do not allow the collection of personal data that may be used to identify the user.
  • Analytics Cookies: These are used to collect and analyze statistical information on the browsing of users, such as the pages visited, the number of visits and the time spent on the site, in order to optimize the management of the site. This information is processed in an aggregate and anonymous form, and the cookies do not collect information that identifies specific users.
  • Functional Cookies: Including third third-party cookies, these are used to activate specific functions of the site and are necessary to provide the service rendered by the site or improve it. They allow the user to browse the site according to a series of selected criteria, such as language or another selected variable, in order to provide the user with a better browsing experience. The information collected by this type of cookie is anonymous and does not identify the user.

Such cookies do not require the prior consent of the user to be installed and used, as per the Provision issued on the 8th of May 2014 by the Italian Privacy Guarantor concerning “The identification of simplified procedures for giving notice and acquiring consent for the use of cookies”.
This website will only work efficiently if technical cookies are enabled. It is, however, possible to decide not to allow the use of the cookies by changing browser settings, though some features of the site may not work properly.


Google Analytics

In general, analytical cookies collect aggregate data on how users make use of the website, to allow analyses of their activities for statistical purposes. This website uses the analytical cookies of Google Analytics, that is those provided by Google Inc. The information generated by such cookies on the use of the site by users is thus transmitted to and stored on Google’s servers. For such purposes, Google Inc. may, by way of example, store the collected information on servers located in the United States or in other countries. Google also reserves the right to transfer the information collected by its cookies to third parties when required by law or when such third parties are appointed to process the information on its behalf. Further information on privacy issues and cookie use may be found directly on the websites of the respective operators. The use of these cookies is not essential to the functioning of the site. The webmaster of this site sets Google Analytics settings so that user data is only collected anonymously. The webmaster also set the settings so that Google cannot cross-reference the collected data.

Google Analytics is a service provided by: Google Inc.


Third-party profiling cookies

Cookies for sharing content via social plug-ins: These services allow interactions with social networks, or other external platforms, directly from the pages of our site. The interactions and information acquired from our site are, in any case, subject to the individual user’s privacy settings relating to each social network or external platform. On pages where an interaction service with social networks is enabled, even if users do not use the service, some traffic data relating to the pages may be collected.


  1. AddThis
    AddThis is a service provided by: Oracle Inc.
    Privacy policy: http://www.addthis.com/privacy/privacy-policy
    Settings and consent: http://www.addthis.com/privacy/opt-out
  2. Google +
    Google + is a service provided by: Google Inc.
    Privacy policy: https://policies.google.com/privacy
    Settings and consent: http://www.google.com/settings/ads or http://www.youronlinechoices.com
  3. Facebook
    Facebook is a service provided by: Facebook Inc.
    Privacy policy: https://www.facebook.com/privacy/explanation
    Settings and consent: http://www.youronlinechoices.com
  4. Linkedin
    LinkedIn is a service provided by: LinkedIn Corporation
    Privacy policy: https://www.linkedin.com/legal/privacy-policy
    Settings and consent: http://www.youronlinechoices.com
  5. Twitter
    Twitter è un servizio reso da: Twitter, Inc.
    Privacy policy: https://twitter.com/privacy
    Cookie policy: https://help.twitter.com/en/rules-and-policies/twitter-cookies
    Settings and consent: https://help.twitter.com/en/safety-and-security/privacy-controls-for-tailored-ads
  6. Pinterest
    Pinterest is a service provided by: Pinterest Inc.
    Privacy policy: https://policy.pinterest.com/en/privacy-policy
    Settings and consent: https://policy.pinterest.com/en/privacy-policy

Embedded services cookies

In order to display presentations, videos or maps, some pages of the site make use of certain embedded services plug-ins, which load cookies from sites such as YouTube and Google Maps (i.e. Google products). The use of such cookies is similar to the use of cookies for Social Media, with the same implications and characteristics.

  1. Youtube
    YouTube is a service provided by: Google Inc.
    Privacy policy.: https://policies.google.com/privacy
    Settings and consent: https://adssettings.google.com oppure http://www.youronlinechoices.com
  2. Google Maps
    Google Maps is a service provided by: Google Inc.
    Privacy policy: https://www.google.com/intl/it_it/policies/privacy
    Settings and consent: https://adssettings.google.com oppure http://www.youronlinechoices.com
  3. Google AdSense
    Google AdSense is an advertising service provided by Google Inc.
    This service uses a ‘Doubleclick Cookie’, which tracks the use of this online space and the behaviour of the user in relation to advertisements, products and services offered.
    Privacy policy: https://policies.google.com/technologies/ads
    Settings and consent: https://adssettings.google.com

Consent for the use of cookies for content sharing via social plug-ins and embedded services cookies is given by the user by scrolling the page on arrival at the site, by clicking any of its elements or by clicking the pop-up banner on the home page or any other page of the site.

  1. Chrome → https://support.google.com/chrome/answer/95647?hl=en
  2. Internet Explorer → https://support.microsoft.com/help/17442/windows-internet-explorer-delete-manage-cookies#ie=ie-11
  3. Opera → https://help.opera.com/en/latest/web-preferences/#cookies
  4. Safari for mobile devices → https://support.apple.com/en-gb/HT201265
  5. Safari for computers → https://support.apple.com/en-gb/guide/safari/sfri11471/mac
  6. Firefox→ https://support.mozilla.org/en-US/products/firefox/protect-your-privacy/cookies

If you use a web browser that is not listed above, please refer to your browser’s documentation or online guide for further information. Users are advised that Intelsis Srl acts as a mere technical intermediary for the links listed above and shall not be held liable in the event that they are modified by the respective owners or editors.


This site does not use first-party profiling cookies.

Name Type Use
__cfduid Cookie necessary for browsing Used by the content network, Cloudflare, to identify reliable web traffic. Provider: mesaudacosmetics.it.
frontend Cookie necessary for browsing Stores a random ID guaranteeing that a user can be uniquely identified as a guest or connected user. Functions such as ‘Last Items Viewed’ and maintaining the login status are linked to this cookie. Provider: mesaudacosmetics.it.
frontend_cid Cookie necessary for browsing Stores a random ID guaranteeing that a user can be uniquely identified as a guest or connected user. Functions such as ‘Last Items Viewed’ and maintaining the login status are linked to this cookie. Provider: mesaudacosmetics.it.
__cfduid Statistical cookie Used by the content network, Cloudflare, to identify reliable web traffic. Provider: zopim.com.
__utm.gif Statistical cookie Used to determine the type of device or browser the visitor is using, to allow the format of the site to be change accordingly. Provider: google-analytics.com.
__utma Statistical cookie Collects data on the number of times a user has visited the website, as well as the date of the first and last visit. Used by Google Analytics. Provider: mesaudacosmetics.it.
__utmb Statistical cookie Logs the exact time the user arrives on site. Used by Google Analytics to calculate the duration of the site visit. Provider: mesaudacosmetics.it.
__utmc Statistical cookie Logs the exact time the user leaves the site. Used by Google Analytics to calculate the duration of the visit. Provider: mesaudacosmetics.it.
__utmt Statistical cookie Used to limit the speed of requests made to the site. Provider: mesaudacosmetics.it.
__utmz Statistical cookie Collects data on how the user arrived at the site, the search engine used, the link clicked and the search term used. Used by Google Analytics. Provider: mesaudacosmetics.it.
_at.hist.# Statistical cookie Used by the social sharing platform AddThis to store the user history of the AddThis sharing widget. Provider: mesaudacosmetics.it.
AWSALB Statistical cookie Logs which server-cluster is serving the visitor. This is used for load balancing, in order to optimize the user experience. Provider: zopim.com.
external_no_cache Statistical cookie This cookie is set to determine whether caching is enabled or disabled. Caching is used by a site to optimize the response time between the visitor and the website. The cache is normally saved in the visitor’s browser. Provider: mesaudacosmetics.it.
__atuvc Marketing cookie Updates the site’s social sharing counter. Provider: mesaudacosmetics.it.
__atuvs Marketing cookie Allows the user to see the updated counter when the page has been shared on the social sharing service AddThis. Provider: mesaudacosmetics.it.
__zlcmid Marketing cookie Preserves the user’s status on the various pages of the site. Provider: mesaudacosmetics.it.
_at.cww Marketing cookie Used by the social sharing platform AddThis. Provider: mesaudacosmetics.it.
_fbp Marketing cookie Used by Facebook to provide a series of advertising products as real-time offers by third party advertisers. Provider: mesaudacosmetics.it.
at-lojson-cache-# Marketing cookie Used by the social sharing platform AddThis. Provider: mesaudacosmetics.it.
at-rand Marketing cookie Used by the social sharing platform AddThis. Provider: mesaudacosmetics.it.
common/cavalry_endpoint.php Marketing cookie Unclassified. (Provider: facebook.com)
fr Marketing cookie Used by Facebook to provide a series of advertising products as real-time offers by third party advertisers. Provider: facebook.com.
IDE Marketing cookie Used by Google DoubleClick to record and produce reports on user actions on the site after viewing or clicking one of the advertiser’s advertisements in order to measure the effectiveness of an advertisement and present targeted advertising to the user. Provider: doubleclick.net.
loc Marketing cookie Geolocation used to help providers determine the state-level geographical location of users who share information with each other. Provider: addthis.com.
pagead/1p-user-list/ Marketing cookie Unclassified (Provider: google.com)
r/collect Marketing cookie This cookie is used to send data to Google Analytics on the user’s device and behaviour. It traces the visitor across different devices and marketing channels. Provider: doubleclick.net.
test_cookie Marketing cookie Used to check whether the user’s browser supports cookies. Provider: doubleclick.net.
tr Marketing cookie Used by Facebook to provide a series of advertising products as real-time offers by third party advertisers. Provider: facebook.com.
uvc Marketing cookie Records how often the social sharing service AddThis is used by the same user. Provider: addthis.com.
xtc Marketing cookie Records the sharing of content by the user via social media. Provider: addthis.com.
zte# Marketing cookie Saves a Zopim Live Chat ID that recognizes a device over multiple visits during a chat session. Provider: mesaudacosmetics.it.
es_newssubscriber Provider (Provider: mesaudacosmetics.it)
es_newssubscribers Provider (Provider: mesaudacosmetics.it)
mailchimp_landing_page Provider (Provider: mesaudacosmetics.it)

Data Controller

The Data Controller responsible for the processing of the data is Intelsis Srl, with registered office in Via del Cottanello 13, 00158 Rome, Italy, and e-mail address support@mesaudacosmetics.it.


Modifications to thi Policy Notice

This Cookie Policy may be modified over time for a number of reasons, including new industry regulations, the updating of existing services, the provision of new services and the introduction of technological innovations. Users are therefore invited to consult this page on a regular basis
Last update: 01/08/2019